Longevity Festival 2023
Brand Identity
The team at Longevity Festival in Strasbourg, approached us to create the branding for their 2023 edition. The festival covers 3 days, featuring various artists and DJ’s as well as installations and kids events. We wanted to create something that spoke to a wide range of audiences. The branding had to cover both print and digital applications, and was exhibited around Strasbourg in the months leading up to the festival.
Longevity Festival 2023
Brand Identity
The team at Longevity Festival in Strasbourg, approached us to create the branding for their 2023 edition. The festival covers 3 days, featuring various artists and DJ’s as well as installations and kids events. We wanted to create something that spoke to a wide range of audiences. The branding had to cover both print and digital applications, and was exhibited around Strasbourg in the months leading up to the festival.
Longevity Festival 2023
Brand Identity
The team at Longevity Festival in Strasbourg, approached us to create the branding for their 2023 edition. The festival covers 3 days, featuring various artists and DJ’s as well as installations and kids events. We wanted to create something that spoke to a wide range of audiences. The branding had to cover both print and digital applications, and was exhibited around Strasbourg in the months leading up to the festival.
During the process of working on the branding, we fell in love with the font "Folly", which we felt would be suitable for this edition's logo. We used the forms from the font to begin to create a system that would then be reproduced throughout the rest of the branding. The letters form into funky creatures, that stare and blink back at the viewer.
