Co:aya (AKA come as you are), approached us to get their brand off the ground. They wanted to position themselves as a forward-thinking, inclusive and personal brand. Throughout their entire ethos, Co:aya strives to be good. From the package-free concept, to custom and on-demand skincare products that are not mass-produced. Through a series of mediums we helped bring Co:aya to life, with a playful website, full of funky skin visualisations that celebrate the diversity of skin, as well as a campaign (both online and offline) that featured a range of beautiful humans.