Turning ideas into iconic brands.
Turning ideas into iconic brands.
Plusminus studio is a creative consultancy and graphic playground run by Armel Bellec and Tomas Clarkson. We work across various mediums and for a wide-range of clients, from world-famous record labels to local start-ups. We use a concept-driven approach to our work, believing that conceptual foundations allow our clients image to stand the test of time.
Plusminus studio is a creative consultancy and graphic playground run by Armel Bellec and Tomas Clarkson. We work across various mediums and for a wide-range of clients, from world-famous record labels to local start-ups. We use a concept-driven approach to our work, believing that conceptual foundations allow our clients image to stand the test of time.



Art Direction
Art Direction
Art Direction
Through meticulous research and concepting, Art direction is at the starting point of each project we take on. Ensuring that the work not only resonates on a visual level, but also through a deeper conceptual narrative.
Through meticulous research and concepting, Art direction is at the starting point of each project we take on. Ensuring that the work not only resonates on a visual level, but also through a deeper conceptual narrative.
Art Direction
Through meticulous research and concepting, Art direction is at the starting point of each project we take on. Ensuring that the work not only resonates on a visual level, but also through a deeper conceptual narrative.
Brand Identity
Brand Identity
Brand Identity
We help guide our clients across all elements of the brand. Through naming, strategy and brand narrative, we create cult brands and communities around our clients worlds.
We help guide our clients across all elements of the brand. Through naming, strategy and brand narrative, we create cult brands and communities around our clients worlds.
Brand Identity
We help guide our clients across all elements of the brand. Through naming, strategy and brand narrative, we create cult brands and communities around our clients worlds.
Campaigns
Campaigns
Campaigns
Taking the brand further, we evolve every element of a brand narrative into campaigns that reach to every potential touch-point. From Out-of-home to social media marketing, we ensure a holistic approach to your brand language.
Taking the brand further, we evolve every element of a brand narrative into campaigns that reach to every potential touch-point. From Out-of-home to social media marketing, we ensure a holistic approach to your brand language.
Campaigns
Taking the brand further, we evolve every element of a brand narrative into campaigns that reach to every potential touch-point. From Out-of-home to social media marketing, we ensure a holistic approach to your brand language.



