Set in one of Europe’s oldest multi-storey car parks, Dufte Berlin is a food hall like no other. Our goal was to celebrate its automotive heritage through the brand identity, incorporating car-inspired graphics throughout. The broader visual system draws on the layout and symbolism of car window safety information, guiding the design of printed assets such as menus and signage.

For the brand mark, we aimed for something strong and memorable, evoking the iconic emblems of Jaguar and Volkswagen. We chose a horse—a symbol of speed and the very metric by which speed is measured—as the perfect representation of the brand.