new work
isla Berlin
Graphic Design
For years, isla Berlin has been at the forefront of global nail design, setting trends and shaping culture. Together with UMGB/Pierce, we supported the launch of isla’s first-ever press-on nail product — a bold collaboration with one of Germany’s most distinctive artists: badmómzjay.
UMGB/Pierce and isla Berlin led the overall concept development, product development, and art direction — including the standout “grab-in” packaging feature, event activation, and campaign touchpoints. Our role was to help translate this vision into a flexible brand system, a fitting photography style and design of key packaging elements that made the product feel premium, expressive, and instantly recognizable at point of sale.
isla Berlin
Graphic Design
For years, isla Berlin has been at the forefront of global nail design, setting trends and shaping culture. Together with UMGB/Pierce, we supported the launch of isla’s first-ever press-on nail product — a bold collaboration with one of Germany’s most distinctive artists: badmómzjay.
UMGB/Pierce and isla Berlin led the overall concept development, product development, and art direction — including the standout “grab-in” packaging feature, event activation, and campaign touchpoints. Our role was to help translate this vision into a flexible brand system, a fitting photography style and design of key packaging elements that made the product feel premium, expressive, and instantly recognizable at point of sale.
isla Berlin
Graphic Design
For years, isla Berlin has been at the forefront of global nail design, setting trends and shaping culture. Together with UMGB/Pierce, we supported the launch of isla’s first-ever press-on nail product — a bold collaboration with one of Germany’s most distinctive artists: badmómzjay.
UMGB/Pierce and isla Berlin led the overall concept development, product development, and art direction — including the standout “grab-in” packaging feature, event activation, and campaign touchpoints. Our role was to help translate this vision into a flexible brand system, a fitting photography style and design of key packaging elements that made the product feel premium, expressive, and instantly recognizable at point of sale.
isla x Bad Cosmetics
Working within this broader creative direction, we focused on ensuring isla’s identity could extend into product collaborations while remaining culturally connected and visually impactful. The design supported the launch’s goal: to redefine perceptions around press-on nails and create something that would resonate with a Gen Z audience – letting them engage with a product in a very tangible way right in the store.
